Functionalism in magazine design

Effects of Design Elements in Magazine Advertisements

In this study, unlike previous studies where participants were instructed to pay attention to the advertisements, we set up a more naturalistic situation of reading magazine. Five major design elements (body text, head text, brand logo, product image, and human model image) were investigated and our results showed pictorial elements captured more looking time and fixations than textual elements...

In Defense of Extended Functionalism

According to the extended cognition hypothesis (henceforth ExC), there are conditions under which thinking and thoughts (or more precisely, the material vehicles that realize thinking and thoughts) are spatially distributed over brain, body and world, in such a way that the external (beyond-the-skin) factors concerned are rightly accorded fully-paid-up cognitive status. According to functionali...

Extended cognition and functionalism

Andy Clark and David Chalmers argue that the mind sometimes extends outside the body to encompass features of the environment (HEC). HEC has been criticised by Fred Adams, Kenneth Aizawa, and Robert Rupert. In this paper, I argue for two claims: (1) HEC is a harder target than those critics have supposed; HEC is entailed by functionalism, a commonly held view in philosophy of mind, and one to w...

Synaesthesia, Functionalism and Phenomenology

Parallelism and Functionalism

as funct/onal/sm. It is my contention that his argument is seriously mistaken and rests on a misunderstanding of the functionalist position. While my primary aim is to defend functionalism from Thagard’s attack, in the process I hope to provide some much needed clarification of matters both philosophical and computational. Since I intend to untangle issues that are often troublesome in cognitiv...